Private Money Lending
Resources and Insights from Allora Homes Listings
What is Private Money Lending?
Learn how private money lending works, why it's used in real estate, and how you can get started. This resource page offers an in-depth breakdown from our team to help you make confident and informed lending decisions.
What is Private Money Lending?
A real estate-secured loan from an individual to an investor
Lender gets a recorded lien (1st or 2nd position)
Fixed interest rate paid to lender, often 10%
Property is typically bought under market value and improved
Short-term use of funds (3–12 months)
Infographic Suggestion: Visual comparing traditional bank loans vs. private money lending
What Makes Us Unique
Exclusive Opportunities
Exclusive Deals
As a real estate investment firm, we pride
ourselves on exclusive property deals allowing
buyers to buy directly from the source. No
middleman here!
Countless Opportunities
Big opportunity! Thanks to the many property
deals made over the years, we can purchase
properties at rock-bottom prices and pass the
savings on to you.
No Bidding Wars
We have a first-come, first-serve policy. The first
real estate investor to sign a contract and offer
a deposit is the one to secure the property. No
bidding up prices here!
Why People Choose to Lend
High returns (often 4–5x higher than bank CDs)
Tangible, secured investment backed by real estate
Passive income with minimal time commitment
No headaches of being a landlord or flipper
Risk is offset by:
Equity cushion at purchase
Legal protections (promissory note, deed of trust)
Hazard insurance
Infographic Suggestion: “Top Reasons People Lend” checklist-style graphic
How the Process Works
Investor finds a great deal
Lender commits funds
Legal docs signed (promissory note, mortgage/deed of trust)
Property is renovated
It is sold or refinanced
Lender receives original principal + interest
Option to repeat
Infographic Suggestion: Step-by-step lending cycle diagram (loop or arrows)
Are you a Private Money Lender? You Are If You Have Any of the Following:
Cash or personal savings
Self-directed retirement accounts (IRAs, 401ks)
Home equity line of credit (HELOC)
Liquidated stocks, bonds, mutual funds
Business or personal lines of credit
Life insurance or HSA funds
Infographic Suggestion: Pie chart showing % potential breakdown of where funds come from
